Software Tools that all Search Engine Marketers Need

Search engine marketing is big business. Most business desire to be ranked on the first page of Google. This can bring immense exposure and traffic for their online platform/website. To achieve this, you must have an excellent SEO strategy. Search engine marketers can help achieve this. As a search engine marketer, you will use your skills and knowledge to improve your customer’s rankings. To do this, you must use a myriad of tools and API’s. The following is a list of 5 essential tools that all search engine marketers should use:

1. Yoast

Yoast is one of the most popular SEO tools. Using this tool you can analyze your website content and improve basic SEO. You can look at META tags, keyword distribution and focus keywords for example.

2. Moz

SEO Moz is another huge player in the search engine marketing industry. Their tools allow advanced research capabilities into things such as ideal keywords. Moreover, you can use their SEO keyword generator and link analysis to great effect.

3. Wrike

Wrike can help drive traffic towards your customer’s websites. Moreover, it can also help expand their online presence. You can organize your SEO, and automate many SEO related tasks.

4. Google Keyword Planner

This tool is an old favorite but still relevant today. Google Keyword Planner is tried and tested. You can use this tool to find new keywords and analyze traffic relating to these words to see how effective they are.

5. Spyfu

Looking at the competition is an integral part of search engine marketing. Spyfu allows you to do this. You can use this tool to look at what keywords your competitors are using, and how successful they are.

By using these tools, you should be able to increase your own efficiency as a search engine marketer. If you have any experience with these products then why not leave a comment and share?

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